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Championing black-owned brands within food and drink
The barriers facing new businesses trying to get their products onto the shelves of retailers are plentiful but they are often even more difficult to navigate for black-owned brands. In response to this, Sainsburys joined forces with Mission Ventures and Foundervine to launch an incubator programme aimed solely at black-led start ups. Join them as they discuss the vital importance of this initiative and how it has impacted owners currently on the scheme.