)
)
)
The rise of the discounters
Over the last 20 years discount retailers in Britain have risen from relative obscurity to challenge and even overtake some of the biggest names in grocery retail. How people view discounters and more importantly how they use them has fundamentally changed. Kantar's Fraser McKevitt explains the rise of the discounters and examines what this means for brands, consumers and retailers in 2023 and beyond.