This UK Hero piece showcases IGD's joined-up thinking on the big industry issues and will provide a complete view of missions and occasions from a retailer and shopper view. Attendees to this session can expect actionable insight and recommendations that can feed into plans for occasions for the rest of the year. We will also explore how shoppers define and prioritise occasions, where food, drink and groceries play the most important role and the opportunities this can provide for attendees.