In the presentation Kate will delve into some shifts in consumer behaviour that are shaping the market landscape. Kate will start by examining the key priorities of consumers in 2025, highlighting how their evolving values are influencing purchasing decisions. A significant focus will be placed on day-to-day health, particularly the growing emphasis on emotional wellness and the necessity of incorporating basic health elements into daily routines. Additionally, Kate will explore the effects of time scarcity and busy lifestyles on dietary habits and lifestyle, as consumers increasingly seek convenient solutions that align with their fast-paced lives. Finally, Kate will discuss the rising demand for traditional flavors and exclusive offerings, which not only resonate with consumers’ desires for authenticity but also serve as avenues for self-expression.