17 - 19 March 2025
ExceL London

2025 Seminar Programme

Forgotten Shoppers: Embracing Overlooked Demographics in Food and Drink

17 Mar 2025
Future Food Stage
Start-ups , Wholesale & Distribution , Retail , NPD

As the food and drink industry evolves, many marketing strategies still overlook key consumer groups that wield significant purchasing power. This session dives into the untapped potential of such shopper groups. By understanding their behaviours and preferences, supermarkets & brands can implement targeted marketing campaigns, develop innovative product offerings, and create customised promotions to better serve these segments.

Gain actionable insights about market gaps and learn how creating inclusive campaigns that address these forgotten shoppers can drive growth and foster brand loyalty in a competitive marketplace.

Moderator
Karen Green
Karen Green, Founder & Chief Coach - Buyerology Ltd
Panelist
Christarose Maphosa
Christarose Maphosa, Buying Manager - Innovation - Tesco
Kieran South
Kieran South, Co-Founder - North Star
Rebecca Oliver-Mooney
Rebecca Oliver-Mooney, Founder - Raising the Glass

Key Partners

Supporters

Media Partners

Charity Partners

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Join us for three days of innovation shaking up the industry!