Forgotten Shoppers: Embracing Overlooked Demographics in Food and Drink
As the food and drink industry evolves, many marketing strategies still overlook key consumer groups that wield significant purchasing power. This session dives into the untapped potential of such shopper groups. By understanding their behaviours and preferences, supermarkets & brands can implement targeted marketing campaigns, develop innovative product offerings, and create customised promotions to better serve these segments.
Gain actionable insights about market gaps and learn how creating inclusive campaigns that address these forgotten shoppers can drive growth and foster brand loyalty in a competitive marketplace.