30 March - 01 April 2026
Excel London

2025 Seminar Programme

Stand Out to Sell Out: How USPs Shaped Our Export Success

19 Mar 2025
Exporters Hub
Import & Export

Join us for an inspiring panel session where UK food and drink business owners share how they harnessed their unique selling points (USPs) to achieve remarkable success in international markets. You'll hear firsthand from successful business owners who have explored and thrived in international markets; gain actionable insights and strategies to kickstart your own export journey; and be inspired to expand your own global footprint.
Learn from expert advice on how to find, attract, and secure international customers; build awareness of your brand in a sometimes-crowded market, and explore how to deal with any barriers that may stand in your way of selling to the world.

We’ll be covering how to start own your export journey: practical steps to enter the global market; how to approach securing International Customers: Hear tried and tested methods to grow your customer base abroad; how to build awareness of your brand: Learn the effective strategies for breaking into international markets; and how to navigate any barriers: Hear expert advice and top tips on how to overcome challenges along the way. The panel will also look at support from the Department for Business and Trade: Understand the resources and assistance available to you when selling overseas, and share stories of food and drink business owners.

Hosted by one of our experienced UK Export Academy Advisers from the Department for Business and Trade, join us to find out more about how to grow your business internationally and about the free support that is available from the UK Export Academy. There will also be a Q&A session as part of this event.

Moderator
Mark Burkett
Mark Burkett, Export Academy Adviser - Department for Business & Trade
Panelist
Jamie Douglas-Hamilton
Jamie Douglas-Hamilton, Founder & Director - ACTIPH Alkaline Water
Jo Colman
Jo Colman, Chief Mint Officer - Summerdown

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