Supply chain resilience isn’t just about logistics—it’s about people. As supply chains shrink and pressures mount, suppliers and growers must be seen as partners, not just costs to be managed. They are an extension of the product, business, and brand, and fostering strong relationships with them is key to long-term success.

This session will explore how better understanding leads to better communication, driving innovation, trust, and food security. We’ll share insights from real research and industry examples, including supplier engagement in high-fiber wheat production, Pret’s approach to strengthening supplier relationships, packaging innovation insights from Alexir, sustainability lessons from M&S Plan A, and key concerns from a 2025 survey of 500 UK farmers. Join us to learn how building stronger relationships can create a more secure and resilient food supply chain.