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Fantastic food failures: The mistakes no one talks about
Failure is an inevitable part of innovation in food and drink, but it’s rarely discussed openly. Led by Stephen Minall of FD Reviews, this panel session offers a refreshingly honest look at why brands and products fail, from commercial misjudgments to operational challenges and changing consumer trends. Speakers will share real experiences, reflect on the mistakes they’ve made, and discuss how they adapted, recovered, and rebuilt. Attendees will gain valuable insights into resilience, long-term strategy, and how to navigate the highs and lows of an ever-changing market.
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