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FDEA Masterclass: What buyers really want. Winning on pitch, price, promos and partnerships
Always wanted to know how to get inside the mind of an international buyer? What do they look for from a product pitch, pricing and potential partnership point of view? Join this discussion to hear from our expert panellists on how crafting compelling pitches, setting the right price, delivering effective promotions, and building long-term partnerships are all key to catching a buyers attention. Hear real world examples from FDEA members and buyers on what works, what doesn't and how to strike the balance to create commercially successful relationships in competitive food and drink markets.
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