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Forget ads, let your brand story do the talking!
Hosted by Ben Ebrell from SORTED Food, this session explores how brands can cut through the noise by focusing on storytelling instead of traditional advertising. Ben and his skilled panellists will share practical tips and examples on creating long-form content that engages, inspires, and builds genuine connections with audiences. From crafting narratives that reflect your brand’s values to turning everyday moments into compelling content, this session will show how stories, not ads, can drive loyalty, awareness, and impact in today’s crowded food and drink market.
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