Free From trends of tomorrow: important, straightforward & profitable

30 Mar 2026
IFE - New Products Discovery Theatre sponsored by TT ICE TEA
Tasting , Awards , New product development , Trends and insights , Diversity and inclusion , Health and ingredients

One of the fastest-growing and most resilient sectors in the global food industry, free from is transitioning from niche to mainstream consumer preference.
Hear the stories behind our award-winners’ successes and enjoy a guided tasting too. Understand why your decision to embrace free from could be transformative for your business. And it’s not just about reducing the allergens: transparency is key.

Presenter
AJ Sharp
AJ Sharp, Managing Director - SHARP Relations
Cressida Langlands
Cressida Langlands - Free From Awards