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Frozen food reimagined: How do UK consumers see it now?
Nomad Foods and the British Frozen Food Federation (BFFF) explore how consumer attitudes toward frozen food are evolving to match the pace of modern life. Join Louise Collier from Birds Eye UK and Rupert Ashby from BFFF as they review recent research on shifting perceptions, uncovering why frozen is increasingly seen as convenient, versatile, and relevant for today’s busy lifestyles. The session will offer practical insights for brands and retailers on how to align offerings with these changing consumer priorities.
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