Functional hydration: The next wave in drinks

30 Mar 2026
IFE - New Products Discovery Theatre sponsored by TT ICE TEA
Tasting , New product development , Trends and insights , Health and ingredients

Hydration is evolving beyond simple refreshment. This session explores premium mineral water from Golden Bar Aqua, sparkling coconut formats from Now Coco, hydrogen-infused innovation from Hydrogen Innovation and adaptogenic beverages from Chill Spritz. Together, they reflect growing demand for functional hydration and performance-led soft drinks within modern retail.

Presenter
AJ Sharp
AJ Sharp, Managing Director - SHARP Relations
Speakers
Chill Spritz Drink with Ashwagandha
Chill Spritz Drink with Ashwagandha
Hydrogen Innovation
Hydrogen Innovation
Kloudy Matcha
Kloudy Matcha
Now Coco
Now Coco