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Why 'Banging in Some Beans' makes good business sense...
Join Bold Bean Co and the Food Foundation for an in-depth look at the power of beans, one of the most versatile and fibre-packed ingredients in the modern diet. The session will highlight the “Bang in Some Beans” campaign, exploring how it’s driving awareness of beans’ nutritional, environmental, and culinary benefits. Discover why beans are increasingly relevant for consumers and what brands, retailers and OOH companies are doing to champion them through food innovation, category disruption and other tactics to drive growth for the mighty bean.
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