){kind=logo}
){kind=logo}
)
Exhibitor Spotlight: Vanilla Etc.
IFE Manufacturing catches up with Natalie Madgett, Sales & Tehcnical Director at Vanilla Etc., to learn more about the growth of the family business and the opportunties that have arisen from taking part in the show.
What has been the driving force behind your company’s growth over the years?
Our growth has always been driven by a shared family passion for creating exceptional food experiences. Founded by my father in 2011, who brought his background as a chef and his love for baking with family and friends, the business was built on the belief that great food connects people. That spirit continues to guide us today — from sourcing the finest Madagascan vanilla to working side by side as a family to share the joy of quality and authenticity with others.
Can you share one or two standout achievements you’re particularly proud of?
One of our proudest achievements has been progressing from holding SALSA certification for many years to achieving BRCGS Food Safety AA grade in our very first audit in January 2025. It’s a real testament to the dedication and high standards of our team. We also take great pride in doing everything in-house — from producing our award-winning Madagascan vanilla extracts and bean paste, to milling vanilla powder, filling, labelling, and packing every product ourselves. This gives us complete control over quality and consistency at every stage. Another milestone we’re especially proud of is securing a major contract to supply our alcohol-free vanilla extract for use in vanilla ice cream served by a well-known Middle Eastern airline. Knowing that our products are being enjoyed by people around the world is an incredibly rewarding feeling.
How has being part of IFE Manufacturing supported your journey?
Being part of IFE Manufacturing has been incredibly valuable for us. It’s given us access to other industry experts, helped increase our brand awareness, and provided a fantastic platform to share our humble story — how my dad, a chef, started the business after struggling to find high-quality Madagascan vanilla at an affordable price. Fourteen years later, we’re stronger than ever and excited about the future. IFE also gives us the opportunity to meet businesses, consumers, and manufacturers from around the world. It’s by far our favourite show and one we look forward to every year.
What exciting plans or goals are on the horizon for your business?
We’re really excited about what’s ahead for our business. We’re currently undergoing a brand refresh that reflects how far we’ve come and our commitment to continuous growth and innovation. We can’t wait to unveil our new look and share it with everyone at IFE 2026.
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)