Pernod Ricard launches pioneering digital label solution
Continuing its efforts as a proactive player in the industry, Pernod Ricard has announced the launch of a digital label system to better inform consumers about the products they purchase as well as responsible drinking.
This initiative aims to offer consumers an efficient solution to their desire for more transparency on product content and health information. A European pilot program will be launched in July 2022, before being rolled out globally across all brands in the Group’s portfolio by 2024.
In 2021, to support the International Alliance for Responsible Drinking’s commitments, Pernod Ricard announced the addition of two warning pictograms on its packaging against underage drinking and drink driving, complementing its pre-existing warning logo against drinking when pregnant. Now the Group has gone a step further in terms of product and health information.
Every bottle of Pernod Ricard’s brands will soon carry its own QR code on its back label.
Once scanned with a smartphone it will redirect the consumers directly to a platform where they will be able to access, on one unique place, relevant information for each product:
- The list of ingredients and full nutrition facts that Pernod Ricard will be providing together with the European wine and spirits associations.
- Information about the health risks associated with the consumption of alcohol, and where to find relevant information in their country.
- Responsible drinking guidelines issued by their country’s government authorities, including information about standard drinks and who should not drink alcohol, as well as a link to a consumer information website.
All the available content will be adapted to local specificities, in particular local drinking guidelines that vary from one country to another, and will be displayed in the local language.
Alexandre Ricard, Chairman and CEO of Pernod Ricard: “As a consumer-centric company committed to responsible drinking, this new digital label system strives to respond to our customers’ evolving needs. Now more than ever, consumers want to know what is in their drinks. Thanks to digital technology, this information can now be accessed easily. I am proud that Pernod Ricard continues to be an industry pioneer in spearheading such a proactive initiative.