30 March - 01 April 2026
Excel London

IFE Manufacturing Seminar Programme

How challenger brands drive category growth, footfall and create a point of difference

23 Mar 2022
Retail , NPD
In this enlightening session, Karen Green, the Food Mentor and challenger brand expert explores how retail buyers can benefit from giving the smaller brands a chance to bring innovation, better margins and a point of difference to their ranges - highlighting some of the latest successes that have lead to huge category growth from ice cream to plant based meat alternatives.