After starting her career in Somerfield as a graduate in buying & merchandising Abigail has held a number of roles over the years in Category and Brand Marketing with businesses including Kraft Foods (now Mondelez), Milk Link and Tulip.  For the last 10 years she has been at Devon based Crediton Dairy Ltd, the home of Arctic Coffee and Moo Milk, where she is currently Head of Marketing & Category Insight and leads the Crediton Dairy Sustainability agenda.