Bob began his at Unilever and Coca-Cola. since then he has worked client-side at M&S and Diesel fashion within the branding, innovation, shopper experience and strategy teams. As Managing Director of Elephants Can't Jump, Bob has led projects for Molson Coors, Dole, Filippo Berio and many other household brands within the world of food and drink.

He is currently intrigued by the opportunities where brands and their innovations have to play a role in tackling many of the biggest issues of the day from health to climate change. When he’s not working on branding, he loves a big adventure or park-running and cycling with the family, or visiting new countries and cultures.