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Chris Penn

Chris Penn

Co-founder, JONA
An innovative and experienced operator, founder and curator of lifestyle hospitality. A career spanning 27+ years has seen Chris operate independent hotels across a broad spectrum of markets, including the lifestyle segment where he has become renowned as an influential leader. Chris’ key successes include launching the Ace Hotel in London in 2013 and developing his own highly acclaimed brand and platform, Birch in 2020. Chris is an accomplished endurance athlete in his spare time and is one of just 2,000 people in history to have solo swum the English Channel.

Key Partners

Media Partners

Insight Partner

Charity Partners