Clare is co-director of Grounded Research, a specialist market research agency dedicated to the food supply chain. Over 30 years of operations, Grounded Research has built a reputation for delivering robust, evidence-based insights, working with farmers, agribusinesses, government departments, food brands, and retailers. The agency has developed a new model for market research, to deliver highly specialised insights in key areas that keep their clients ahead of the curve in key areas of focus in supplier engagement, sustainability, innovation and consumer behaviour.