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Fraser McKevitt

Fraser McKevitt

Head of retail and consumer insight, Kantar
In over a decade at Kantar Fraser has helped advise some of the UK's biggest FMCG brands and supermarkets. He keep a close eye on changing consumer & shopping behaviours, explaining how and why these trends influence and impact both manufactures and retailers. He describes, analyses and comment as the grocers battle competitively for market share each month. Fraser’s opinions are regularly sought by industry, broadcast media, national newspapers and the business press.

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