Helen joined Alliance as Head of Commercial in November 2020 and was promoted to Director in July 2022. Helen started her career in the food industry and is a seasoned commercial sales and marketing leader of more than 25 years’ experience in creating market value and price optimisation. Helen has spent the majority of her professional career in the UK and EMEA, being part of fast-moving consumer goods global companies such as Kraft Heinz, United biscuits. Helen has experience managing multiple ambient frozen and chilled categories, Billion $ power premium brands, multiple geographies, channels, customer partnerships and routes to market.  Ambitious solution focused growth mindset, passionate about unlocking people leadership potential and creating a culture of high performance. Helen became a Liveryman at the Worshipful Company of Butchers and was honoured to receive the Freedom of the City of London in 2023 due to her services to the food industry.