After a 15-year career in brand marketing and insight leadership on well-loved brands like Cadbury biscuits, Jammie Dodgers, Cow & Gate and Aptamil, Isabel now runs research and strategy consultancy the Curious to Clear Collective. The Collective brings together senior client-side experience, practical brand strategy and top-notch research skills to work with FMCG and hospitality brands - helping them find ways to grow.

Isabel is passionate about helping brands win by understanding their shoppers and consumers: what they need, hope for and really value (aka what they will pay for). And helping teams make the right decisions to grow: decisions about where the biggest opportunities lie, who to target and what products and communications will work. Because brands win when the people who buy them win too.