Will Jackson is The Agriculture and Horticulture Development Board (AHDB) Sector Strategy Director for Beef & Lamb.
Will plays a pivotal role working with the Beef & Lamb Sector Board and operational teams to deliver the organisation’s ‘Inspiring Success’ strategy.
Will grew up on a dairy farm in Derbyshire, which really fuelled his passion to be involved with agriculture. His previous role was as Senior Agricultural Manager at Co-op, where he had responsibility for the beef, lamb and poultry accounts, along with experience of working on a day-to-day basis with farmers and retailers in the agriculture team at Arla Foods.