James Lloyd-Jones, the driving force behind Jones Food Company. Growing up above a pub in Aldgate, James always dreamed of becoming a farmer, despite his unconventional beginnings. His journey took him through various sectors, including property and renewables, before he discovered his passion for vertical farming.

James founded JFC with a clear mission: to make the UK a leader in agricultural technology. His goal is to reshape the food supply chain, reduce imports, and ensure food security. What started as ideas scribbled in a black notebook has now become a thriving business with a bespoke farm and 13 patents.

Known for his relentless hustle and humour, James brings a unique blend of grit and innovation to JFC. He believes in fostering a culture of speed, innovation, and pride, attracting talented individuals and giving them the opportunity to thrive.

At JFC, James is leading the way in transforming the agricultural industry, ensuring sustainable and secure food production for the future.