Julianne was diagnosed with severe anaphylaxis at two years old, she has multiple allergies to all peanuts, treenuts, sesame, chickpeas and more. She is the founder and CEO of Creative Nature a Top 14 allergen free brand, through her own experiences and challenges living with allergies she focused on Creative Nature to be at the forefront of ‘free from’ innovation, pushing the boundaries and launching a range of free from foods with good nutrition. Creative Nature has grown from strength to strength launching the brand into Sainsbury’s, Ocado, Co-op, Asda, Tesco and exports to 14 countries including the UAE. She has spoken at the Houses of Parliament, been a guest judge on Britain’s Next Top Model, is a judge for the Free From Food Awards and an ambassador for the Anaphylaxis Campaign and more recently Julianne has just been appointed as the first Medic Alert ambassador in 65 years. Medic Alert is a charity that saves lives through their medical id’s. Julianne is on the Forbes 30 under 30 List, she was voted by the public as the Guardian's Leader of the Year.