Karen heads up the PS8 team, FDEA's event delivery partner, taking UK food and drink producers out to international trade fairs. With many years experience delivering UK groups, as well as independent exhibits across the globe, she has a great knowledge and contacts throughout both international show organisers and wider stakeholders including Government and National trade bodies. She can explain the true value of using trade fairs to promote your brand profile to importer/distributors, media and influencers across the globe, and works with FDEA partners in-market to develop programmes that often include networking receptions, store visits and media interviews highlighting the UK presence. The PS8 team support UK producers through every stage of their exhibition journey, through webinars and regular exhibitor briefings to highlight key admin tasks, plan individual stand displays and equipment needed, logistics to get product samples out to shows and most importantly promoting the UK group to buyers.