CEO, Buyer-ology Ltd
Karen Green is a UK retail expert, having worked as a successful retail buyer for Tesco and Boots, before crossing the table and working as a Commercial Director - covering everything from Christmas puddings to Sushi. Karen runs her own consultancy helping start ups and established SME businesses to to scale-up by getting onto retailer shelves and achieve profitable growth. She has helped launch products into most retailers from Harrods to Tesco She is best selling author of “Recipe to Success – the ingredients of a profitable food business” and is due to launch her new book Buyer-ology® - know your buyer, sell more, sell better at IFE 2022! Karen is a passionate and highly knowledgeable foodie, judging at all the major awards including Great Taste, Grocer Own Label and Quality Food awards. She even finds time to volunteer as Business Mentor for Virgin Start up.
20-Mar-2023Trends and Innovation PlatformWhere to begin with a brand extension? Unlocking the profitability of powerful partnerships