Karen Spinner is a passionate advocate for veganism and heads up the marketing and sales function for the Vegan Society's Vegan Trademark, the original and largest vegan certification standard. Having launched the world's first sustainable art brand in a previous role, she has a depth of experience in sustainability messaging and the role accurate labelling plays in helping consumers make transparent, informed and ethical choices. Karen loves collaborating with vegan brands across a range of markets, advising companies on compliance with vegan labelling standards and educating businesses and consumers about why, in a world where greenwashing is rife, clear no-nonsense labelling matters more than ever.