Managing Director, Veg Capital
Matthew is a business activist focused on removing animals from the food system. He is currently working on three main projects; Veganuary, Veg Capital and VFC'. Veganuary ' Matthew and his wife Jane Land launched this in January 2014. The campaign has grown from 3,300 in the first year to nearly 600,000 people signing up to the website in January 2021. They now serve as trustees on the Board and provide advice to the growing team of vegan changemakers. Veg Capital - This provides early-stage capital to companies striving to replace the use of animals in the food system. They invest primarily in companies developing meat, dairy, eggs and seafood replacements with plant-based ingredients. VFC' - VFC' is a Vegan Fried Chick*n brand with activism at the heart of it's mission. Matthew has big ambitions to turn VFC into a global food company.