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Michael Freedman

Michael Freedman

Head of Economic and Consumer Insight, IGD

Michael is an experienced presenter, regularly delivering actionable expert economic and consumer insight to business leaders and stakeholders. This includes predictions for what’s in store for the economy, consumer sentiment and government policy. Michael focuses on driving strong engagement with IGD stakeholders through IGD’s Economics bulletin and providing thought leadership for IGD’s Viewpoint reports.


Michael has significant consumer research experience. He was previously Senior Insight Manager at Which? and has worked at both GfK Market Research and Research International (TNS).


Key Partners

Media Partners

Insight Partner

Charity Partners