Nicki Clowes has a rich retail experience having spent over 20 years at Tesco in both Commercial and Marketing roles and she is no stranger to free from. She picked up the reins from Patricia Wheway who first launched Free From in Tesco and continued her legacy; evolving the brand proposition and ensuring this was translated in development briefs and activation strategies, always with the consumer at the heart. It was over 10 years before she took the decision to expand her horizons further and go freelance and for the last three years she has been managing brand and marketing at the Free From Food Awards. Nicki has evolved the Free From Awards’ brand and cemented their position as the number one business for free from support and insights in the food and drink sector.