Co founder, Mission Ventures
Paddy Willis is co-founder and CEO of Mission Ventures, a business that builds and supports better challenger brands. Paddy previously co-founded one of the UK's fastest growing food brands (Plum Baby) and after a successful exit has been actively involved in assisting fellow entrepreneurs, including brands seeking to export to the UK for the first time. Mission Ventures is the corporate venturing partner to Warburtons, the UK's largest bakery business, and partners two leading impact investors in delivering a programme backing challenger brands to tackle childhood obesity. For exporters the company runs category reviews and helps overseas brands to identify their UK market opportunity.