Paul Jenkins is Managing Director of leading packaging innovation consultancy ThePackHub, which he founded 10 years after a career in senior brand management roles. The business helps brand owners, retailers, and packaging suppliers from around the world deliver a range of packaging innovation challenges. Paul has become an internationally renowned expert in packaging trends and runs a members’ packaging innovation platform called The Innovation Zone with over 6,600 initiatives from around the world. ThePackHub also host packaging conferences and webinars, publish packaging reports and offer technical packaging support.