Phia Folkes is a social media strategist and CEO of social media agency Seed. Seed specialises in growing social connections for food and drink brands. Over the last 10 years, Phia has worked with startups, insurgent, and FMCG brands to deliver performance-driven social campaigns, using story-telling creative and data-driven analytics together to harness social growth. Seed is based in rural Herefordshire and is a team of 15 social experts across organic, creative, and paid social. Phia is mum to two young foodies aged 3 and 6 and is passionate about educating the next generation on how to eat well for the planet. Seed is a BCorp pending agency.