General Manager, Crackd
Rik Roberts is the GM at PlantHeads, owner of Crackd. The No-Egg Egg, the world's most versatile plant-based egg replacement. The product has been listed in a number of major accounts in the UK and abroad. In addition, they have just completed their 3rd ATL advertising campaign. Prior to working for PlantHeads, Rik has worked for Red Bull, Pepsi, Danone amongst others in a number of commercial roles.