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Breaking into Britain: How do global food brands win in the UK?
Led by HRA Global, this session brings together market insight, commercial know-how, and marketing strategy to help international food and drink brands build launch plans that deliver real results. Entering the UK market is exciting but complex. Come along to this session to learn how to turn global brand strength into UK-ready success: unpick shopper behaviours, decipher local regulations, engage buyers and learn how to tell a compelling brand story that resonates in the UK food and drink landscape.
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