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Consumer research built for the product, not the PowerPoint
Join Clare Otridge from Grounded Research as she interviews Joshua Beth of Holy Moly to explore how innovative approaches to consumer and product testing are helping brands maintain quality, flavour, and credibility in fresh food. Our speakers will discuss how Holy Moly has embraced new testing methods to capture authentic consumer feedback, balance innovation with consistency, and ensure products deliver on taste and quality. The session will highlight practical strategies for building trust and creating products that resonate in today’s market.
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