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News & Insights
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TikTok trends drive wave of supermarket NPD
13 May 2025
The power of TikTok to drive conversation can be seen everywhere, from music charts packed with trending audio to viral beauty products flying off the shelves, and the same is true for new product lau …
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10 trends set to define 2025 and beyond
01 Apr 2025
As we move into 2025, food and drink continue to evolve in response to economic pressures, shifting consumer behaviours, and global influences. Charles Banks of thefoodpeople, specialists in future …